The Key - Pitching the Presentation

This client produced software products for the finance industry. They were launching a product which used encryption.

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To raise their profile, they planned a public launch event, and they invited the press and government business support agencies. The event presentation needed a simple description of their product and how their encryption worked, aimed at a non-techy audience.

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They instructed me to compose and deliver this presentation at the launch. I worked closely with their tech manager to ensure that the presentation gave an accurate description of the encryption and how it was embedded in their product function. I made sure that the presentation material and the presentation itself was pitched at a suitable level.

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The event and the presentation was successful (even if I say so myself). Well, the client was happy with it.